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Dr. Allan Gray examines how the convergence of artificial intelligence and biological science is transforming agriculture from inputs to consumer products. Dr. Gray uses Waymo autonomous vehicles as a powerful analogy: over 200 cars in Phoenix and San Francisco all share the same AI driver, which has already accumulated more driving miles than any human alive and continuously improves with every experience. This same principle applies to agricultural AI systems.

Dr. Allan Gray discusses how agriculture's traditional "collect more land" growth model is breaking down across the Midwest and being replaced by disintegration into specialized business functions. The capital requirements have become so high that farmers must seek capital from multiple sources, forcing the development of entirely new structural models similar to those already in the hog and produce industries.

Dr. Allan Gray ignites a frank discussion about what truly drives agricultural innovation and change. The central thesis is straightforward: incentives drive behavior, period. Farmers invest in research and development for things they get paid for. When farmers are paid only for yield, seed companies focus on yield. When markets pay for non-GMO corn or high-protein soybeans, companies develop those products. Nutrient density and quality metrics will follow the same pattern once financial incentives are in place.

Our Fall 2024 Climate-Smart Ag cohort of Fellows embarked on an extensive tour across Indiana and Missouri, immersing themselves in the diverse challenges and innovation opportunities in the agrifood value chain. The enthusiasm and curiosity displayed by our Fellows as they engaged with industry leaders was great to watch.

Make Hay, a new digital platform, is on a mission to amplify the voice of America's agriculture industry by empowering farmers and agricultural producers to share their stories directly with consumers. Founded by CEO Scott Nelson, the company recognizes the growing demand for transparency in food production and aims to bridge the gap between consumers and the people who produce their food.

As sustainability becomes increasingly essential across various sectors, it is imperative for cooperative managers to ensure their operations align with environmental and social governance (ESG) principles. This alignment, necessitated by regulatory demands and consumer preferences for sustainable products, is reshaping the agricultural retail landscape.

As the agricultural sector continues to evolve, it is imperative for agricultural retailers (Ag Retailers) to embrace omnichannel strategies to stay relevant. These strategies need to seamlessly integrate traditional customer service approaches with the rising dominance of digital channels, ensuring a holistic shopping experience for customers.

Farmer-owned cooperatives are at a critical juncture where the need to adapt and innovate is paramount to maintain relevance in a rapidly evolving marketplace. The focus must be on enhancing their role as essential service providers to the agricultural community, particularly through the adoption of new technologies, the development of customer-centric products and services, and the strategic positioning of crop advisors.

Consolidation of the U.S. Ag Retail industry is driven by a number of factors, but one clear factor is the heavy focus on improving efficiency through operational synergies. There is a pressing need for farmer-owned cooperatives to adopt strategic measures to capture more synergies across their business both geographically and across enterprises to realize the efficiency their counterparts are seeking.

DIAL Ventures has added another AgriTech startup to its portfolio. Make Hay, the fourth company DIAL Ventures has launched through its studio process, is an innovative B2B marketing platform designed to transform the agriculture industry's narrative by amplifying authentic, farmer-generated content.

DIAL Ventures is featured in the Talent Impact category. This reflects our open innovation approach and bringing in entrepreneurs from a wide variety of industries into Agrifood and then providing experiential training. We do this by combining engagement with industry experts and a full curriculum of startup leadership training, with a goal of launching high-impact startups to benefit the Agrifood industry and our world's future.

Croft automates manual workflow processes, digitizes documents, and improves collaboration between growers, farmers, their H-2A legal experts, government agencies, foreign workers, and all other organizations involved.

The Future of Agrifood Systems Innovation Consortium is an exclusive, industry-led collaborative hosted by Purdue's Department of Agricultural Economics in partnership with DIAL Ventures. We bring together forward-thinking companies across the agrifood value chain to drive research that matters.

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