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Make Hay, a new digital platform, is on a mission to amplify the voice of America's agriculture industry by empowering farmers and agricultural producers to share their stories directly with consumers. Founded by CEO Scott Nelson, the company recognizes the growing demand for transparency in food production and aims to bridge the gap between consumers and the people who produce their food.
As sustainability becomes increasingly essential across various sectors, it is imperative for cooperative managers to ensure their operations align with environmental and social governance (ESG) principles. This alignment, necessitated by regulatory demands and consumer preferences for sustainable products, is reshaping the agricultural retail landscape.
As the agricultural sector continues to evolve, it is imperative for agricultural retailers (Ag Retailers) to embrace omnichannel strategies to stay relevant. These strategies need to seamlessly integrate traditional customer service approaches with the rising dominance of digital channels, ensuring a holistic shopping experience for customers.
Farmer-owned cooperatives are at a critical juncture where the need to adapt and innovate is paramount to maintain relevance in a rapidly evolving marketplace. The focus must be on enhancing their role as essential service providers to the agricultural community, particularly through the adoption of new technologies, the development of customer-centric products and services, and the strategic positioning of crop advisors.
Consolidation of the U.S. Ag Retail industry is driven by a number of factors, but one clear factor is the heavy focus on improving efficiency through operational synergies. There is a pressing need for farmer-owned cooperatives to adopt strategic measures to capture more synergies across their business both geographically and across enterprises to realize the efficiency their counterparts are seeking.
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DIAL Ventures has added another AgriTech startup to its portfolio. Make Hay, the fourth company DIAL Ventures has launched through its studio process, is an innovative B2B marketing platform designed to transform the agriculture industry's narrative by amplifying authentic, farmer-generated content.
DIAL Ventures is featured in the Talent Impact category. This reflects our open innovation approach and bringing in entrepreneurs from a wide variety of industries into Agrifood and then providing experiential training. We do this by combining engagement with industry experts and a full curriculum of startup leadership training, with a goal of launching high-impact startups to benefit the Agrifood industry and our world's future.
Croft automates manual workflow processes, digitizes documents, and improves collaboration between growers, farmers, their H-2A legal experts, government agencies, foreign workers, and all other organizations involved.
