Introducing Make Hay: Revolutionizing AgTech Marketing through Authentic Storytelling
DIAL Ventures has added another AgriTech startup to its portfolio. Make Hay, the fourth company DIAL Ventures has launched through its studio process, is an innovative B2B marketing platform designed to transform the agriculture industry's narrative by amplifying authentic, farmer-generated content.
DIAL Ventures has added another AgriTech startup to its portfolio. Make Hay, the fourth company DIAL Ventures has launched through its studio process, is an innovative B2B marketing platform designed to transform the agriculture industry's narrative by amplifying authentic, farmer-generated content. This initiative represents a groundbreaking approach to marketing within the agricultural sector, facilitating a direct connection between America's farmers and the broader consumer base.
Overview of Make Hay
Make Hay is a first-of-its-kind digital marketing platform that empowers farmers across the United States to become content creators by sharing their unique experiences and insights into agricultural practices. This platform not only offers farmers an opportunity to engage with a wider audience, but also introduces a sustainable model for generating additional revenue. For brands, Make Hay provides access to genuine, timely user-generated content (UGC), enhancing consumer education about food origins and production processes. The platform is perfectly positioned to bridge the gap between the agriculture community and consumers, fostering transparency and trust in the food value chain.
Benefits for Farmers and Brands
Farmers participating in Make Hay gain a platform to share their stories and the opportunity to contribute to a larger narrative about sustainable agriculture and the passion behind food production. This initiative will not only elevate the visibility of individual farmers but will offer them a tangible financial benefit to support their ongoing efforts to maintain and improve their operations.
Brands subscribing to Make Hay can tap into a rich repository of unique content resources, enabling them to creatively showcase the dedication and labor involved in producing the food consumed daily by people worldwide. This access will support brands in building trust with their customers and streamlining their content creation efforts.
Participation and Future Directions
The launch of Make Hay, led by CEO Scott Nelson, a former DIAL Ventures Fellow, has already generated significant interest, with numerous farms across the United States expressing commitment to participate in its pre-pilot phase. Stakeholders interested in exploring the benefits of Make Hay are encouraged to visit the platform's website for more information on joining the pilot program or to subscribe to the Make Hay Minute newsletter for updates.
As Make Hay moves forward, it stands as a testament to the power of innovation by bridging the gap between agricultural practices and consumer awareness, setting a new standard for transparency and engagement in the agrifood sector. See the launch release details at this link.
DIAL Ventures has added another AgriTech startup to its portfolio. Make Hay, the fourth company DIAL Ventures has launched through its studio process, is an innovative B2B marketing platform designed to transform the agriculture industry's narrative by amplifying authentic, farmer-generated content. This initiative represents a groundbreaking approach to marketing within the agricultural sector, facilitating a direct connection between America's farmers and the broader consumer base.
Overview of Make Hay
Make Hay is a first-of-its-kind digital marketing platform that empowers farmers across the United States to become content creators by sharing their unique experiences and insights into agricultural practices. This platform not only offers farmers an opportunity to engage with a wider audience, but also introduces a sustainable model for generating additional revenue. For brands, Make Hay provides access to genuine, timely user-generated content (UGC), enhancing consumer education about food origins and production processes. The platform is perfectly positioned to bridge the gap between the agriculture community and consumers, fostering transparency and trust in the food value chain.
Benefits for Farmers and Brands
Farmers participating in Make Hay gain a platform to share their stories and the opportunity to contribute to a larger narrative about sustainable agriculture and the passion behind food production. This initiative will not only elevate the visibility of individual farmers but will offer them a tangible financial benefit to support their ongoing efforts to maintain and improve their operations.
Brands subscribing to Make Hay can tap into a rich repository of unique content resources, enabling them to creatively showcase the dedication and labor involved in producing the food consumed daily by people worldwide. This access will support brands in building trust with their customers and streamlining their content creation efforts.
Participation and Future Directions
The launch of Make Hay, led by CEO Scott Nelson, a former DIAL Ventures Fellow, has already generated significant interest, with numerous farms across the United States expressing commitment to participate in its pre-pilot phase. Stakeholders interested in exploring the benefits of Make Hay are encouraged to visit the platform's website for more information on joining the pilot program or to subscribe to the Make Hay Minute newsletter for updates.
As Make Hay moves forward, it stands as a testament to the power of innovation by bridging the gap between agricultural practices and consumer awareness, setting a new standard for transparency and engagement in the agrifood sector. See the launch release details at this link.