Unlock Food-as-Health Agrifood Systems
Purdue DIAL Ventures presents a comprehensive exploration of the intersection between food and health, offering decision-makers across the agrifood value chain a strategic analysis and actionable reference tool to drive health-oriented innovation.
Strategic Applications
The report highlights opportunities across two key dimensions:
1. Core Themes and Jobs-to-Be-Done (JTBD) – Five overarching themes, each divided into three high-level JTBD, address critical areas such as food quality, nutrition, food as medicine, community access, and consumer behavior.
2. Agricultural Value Chain Segments – Six major segments, including Input Manufacturing, Input Distribution, Agricultural Production, Product Processing & Handling, Food Manufacturing, and Support Services & Products.
Each strategic opportunity emerges at the intersection of a JTBD and a value chain segment. These opportunities are evaluated through a consistent framework, providing actionable insights, industry examples, and the potential for SaaS and data-driven solutions that enable scalable innovations.
Download the abbreviated version of the Food as Health Agrifood Opportunities Report:
The full report is available as an exclusive benefit of Future of Agrifood Systems Innovation Consortium membership. Contact Lourival Monaco, Research Manager, at lmonacon@purdue.edu to learn more about joining the consortium and accessing this comprehensive resource. Learn more about the DIAL Ventures Consortium here.