Agrifood Economy Index

Before harvest

DIAL Ventures Agrifood Economy Index

The Purdue DIAL Ventures Agrifood Economy Index project has the goal of providing valuable insights into the industry's dynamics by offering an objective perspective on how executives and decision-makers perceive their companies, segments, and the industry as a whole. Conducted through a bi-monthly survey targeting professionals in our industry, this ongoing research endeavor aims not only to comprehend their sentiments but also to track their evolution over time.

The index reflects the agri-food industry's sentiment on current conditions and future expectations through five key questions:

   1.   Would you say that your company/operation today is financially better off, worse off, or about the same compared to a year ago?

   2.   Do you think that a year from now, your company/operation will be better off financially, worse off, or just about the same as now?

   3.   Turning to the segment of the value chain you consider your company/operation to be a part of, do you think that during the next twelve months, there will be good times financially, bad times, or just about the same as now?

   4.   Which would you say is more likely: the segment of the value chain you consider your company/operation to be a part of during the next five years will have widespread good times, widespread bad times, or just about the same as now?

   5.   Thinking about large investments for your company/operation (acquiring machinery, land, buildings, other companies, etc.), generally speaking, do you think now is a good time or bad time to make such investments?

The survey targets industry participants' sentiments about the agrifood economy performance across six value chain segments highlighted to the right.

The Six Agrifood Segments

·  Agricultural input manufacturing: crop protection, fertilizer, crop seed, animal health, tractors and implement manufacturers.

·  Agricultural input distribution: agricultural input wholesalers and retailers.

·  Agricultural production: growers.

·  Agricultural processing and handling: grain elevators, trading companies, ethanol plants, feed mills, crushers, shippers, and packers.

·  Food manufacturing: baked goods, dairy products, meat products, and other consumer packaged goods companies.

·  Support services and products: financial companies such as banks and insurers, advising and consulting companies, logistics companies, research institutions, etc.


This dashboard shows all the individual and aggregated indexes from the Agrifood Economy Index surveys. It also shows some of the demographics of respondents’ companies in each bi-monthly survey. This information will allow you to have a more granular view of how the index is calculated, its dynamics, and the differences between the sentiment across the different segments of the value chain and each individual sentiment question.

By selecting the month the survey was conducted, at the bottom of the dashboard, you will get the full index matrix recalculated for that survey.


As you click on a cell in the index matrix, you will be able to see a graph populated with the distribution of the possible responses for that question (line) in that segment (column). On the bottom 3 lines, you will find the “Overall Index,” “Near Term Index,” and “Future Index”; specifically, questions 1, 3, and 5 contribute to the near-term index, while questions 2 and4 shape the future index. The overarching sentiment, encapsulated in the overall index, emerges from a comprehensive analysis of all responses to the five questions, spanning the six segments within the value chain.

On the right side of the dashboard, you will be able to select each of the six segments to visualize the types of companies represented in them.


The Agrifood Economy Indexes are calculated by the percentage of positive responses minus the percentage of negative responses plus 100 for a given question or set of questions, in a segment or industry wide.

A sincere thanks from the Agrifood Economy Index Research Team,

   Allan Gray

   Lourival Monaco

   Owen Zakrzewski

   Jungeun Hwang

   Corey Tuinstra