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Advancing Health-Forward Food Innovation: A Conversation With Industry Leaders

A DIAL Ventures Exclusive Panel Discussion

Recorded at the Future of Agri-Food Workshop, West Lafayette, IN • October 2025

The food industry is undergoing rapid transformation as consumers demand products that are healthier, more sustainable, and more convenient. But how do leading food companies operationalize innovation at scale while navigating shifting consumer behavior, supply chain pressures, and evolving regulatory expectations?

At the Future of Agri-Food Workshop held at Beck Agricultural Center in October 2025, DIAL Ventures convened four senior leaders from global food organizations for a powerful discussion on the future of health-forward product development. The conversation reveals how innovation moves from concept to commercialization and what it will take to meet the needs of tomorrow’s consumers.

Watch the Full Panel

Get inspired by the leaders shaping the future of food and discover where innovation is heading next.

Featured Panelists

Firsthand Look Into Food Companies

DIAL Ventures is accelerating innovation across the entire agrifood value chain—from seed to shelf.

This panel provides a rare, firsthand look into how major food companies are approaching the future of better-for-you products, and where opportunities exist for founders, innovators, and partners shaping the next decade of food.

Whether you're part of the DIAL Ventures community, a corporate innovator, an academic partner, or a future founder, you’ll walk away with clarity on where health-forward innovation is headed—and how breakthrough ideas can scale.

What You’ll Learn

  • The real drivers behind consumer health-forward purchasing decisions
    Why consumers’ stated preferences often conflict with actual buying behavior and how brands bridge that gap.
  • Reducing trade-offs in product development
    How leaders are creating products that deliver nutrition, taste, convenience, and affordability simultaneously.
  • Scaling innovation inside major food organizations
    Operational realities: margins, speed-to-market, co-manufacturing, and supply chain pressures.
  • Partnership across the value chain
    Why early collaboration with R&D, marketing, procurement, farming, and suppliers is essential for success.
  • Sustainability and diversified agriculture
    How ingredient strategy, crop diversification, and climate-smart practices drive future food systems.
  • The metrics that matter
    Yield, recovery, desirability/viability/feasibility, clean label %, time-to-market, consumer repeat purchase, and more.