The Ideation Challenge
Purdue DIAL Ventures is challenging Purdue Students to help us create digital solutions to problems in the agricultural and food value chain. Your team’s solution proposal will guide DIAL Fellows’ pursuit of startup companies that help create a better, more connected food system.
What Will You Do?
You will be given descriptions of specific industry challenges related to the general themes seen in the box to the right. The descriptions will identify key industry segments and the nature of the job they are trying to accomplish in this area. It will also identify the pains and gains for these customer segments.
Your team’s goal will be to pick one of the specific industry challenges identified and create a Customer Value Proposition to match these challenges or Jobs To Be Done. To help you in your preparation you will:
- Be provided a base framework to help you develop one PowerPoint slide summarizing your value proposition.
- Have access to the DIAL Innovation Fellows to learn from them how these challenges were identified and what they see as important about each of the identified challenges.
What you Will Deliver
Your team’s final deliverable will be a 10-minute video presenting your idea using the one PowerPoint slide that summarizes the value proposition. All participants will use the same preformatted PowerPoint Slide to summarize their idea. See the detailed rules in the challenge instructions below.
DIAL Ventures Industry Themes
Food-Consumer Nexus: Connecting producers to consumers while enhancing food security, food safety, nutrition and food choice.
Data Inter/Intra Operability: Helping firms meet the challenges of data collection, data storage/warehousing, data analytics, analytics communication, data-driven decision-making, etc.
Traceability/Transparency: Creating a transparent and traceable agriculture and food system where products can be traced across the value chain in an efficient manner.
What you Will Win
1st Place − $4000 for the team
2nd Place − $2000 for the team
The winning teams will also become Purdue DIAL Ventures Ambassadors, participating in DIAL’s communication pieces, publishing content, and receiving invitations to selected events.
How to Enter Your Team
We invite you to review the Challenge Instructions. Then click on the button below to register. Note that this is a group registration, so every team (composed of up to 4 individuals) will submit a single registration.
Important Dates
Friday 3/24 (noon) – End of the registration period
RESEARCH WEEK
Monday 3/27 - Orientation Session
Tuesday 3/28 - Challenge Selection
Wednesday 3/29 - Access to Exclusive Challenge Content will be granted
Thursday 3/30 - Sessions with Innovation Fellows
SOLUTION DEVELOPMENT WEEK
Tuesday 4/4 - Question & Answer Session
Friday 4/7 - Challenge Submission
Legal disclaimer
See application confirmation documents.